This is the challenge of marketing. Whether you are a company promoting a product or service, an organization trying to increase membership, or building a public outreach program, your marketing mix (media, message, creative, and delivery) and the quality of development, production, and execution determines your success.

TRI's depth of expertise defines our balanced approach, which applies knowledge gained from research, experience, and insight to develop and execute a strategic marketing plan for every communication effort. Whether it be a complex ongoing campaign, an event, or even one small postcard - the same skills and attention to detail apply.

The communication efforts of government and public sector organizations differ from commercial organizations in that the goal or message is more often targeted to the public at-large, organizations themselves, employees or members, and key decision and policy makers. The focus is not necessarily on a product or service but on increasing awareness, changing behaviors, education, or influencing policy and funding. Our experience with these types of marketing messages enables us to deliver projects that are unique, informative, timely, relevant, and achieve your goals. TRI is pre-qualified with the U.S. General Services Administration (GSA) and NIH Conference, Administration, and Travel Services (NCATS).

• Strategic Planning
• Market Research and Analysis
• Campaign Development and Management
• Creative Concepting & Storyboarding
• Advertising
• Outreach
• Events
• Recruitment and Retention
• Telemarketing
• Internet and Email